Mel T

Gen X UGC Creator

Hi, I’m Mel and I am a 53 year old UGC ​​content creator based in the UK.

Closeup Portrait of Woman Applying Oil on Face with Dropper
Portrait of a Woman with Lotion on Shoulder

Why UGC?

User Generated Content provides real, unfiltered ​content from actual customers, making it more ​authentic than traditional marketing.



Consumers are more likely to trust and engage with ​content created by fellow customers as it gives social ​proof, rather than polished brand advertisements or ​celebrity influencers that they do not resonate with.



UGC generates 6.9x more engagement than brand-​generated content.


Closeup Portrait of Woman with Facial Moisturizer Holding Cosmetic Container

Why Gen X?


Gen X voices are less represented in UGC and in ​advertising generally, but Gen X (born between 1965 ​and 1980) are now in their peak earning years, often ​holding senior positions in their careers or running ​their own businesses.



In short, they generally have greater financial stability ​and disposable income than the younger generations, ​but are usually ignored by brands and businesses ​when running their marketing campaigns.



Set yourself apart from your competitors and use a ​creator that your Gen x audience will actually ​resonate with.


Closeup Portrait of Woman with Facial Moisturizer Holding Cosmetic Container

Video examples

Client: *Name

Client: *Name

Client: *Name

Client: *Name

Client: *Name

Client: *Name

*Short description of

video content

*Short description of

video content

*Short description of

video content

*Short description of

video content

*Short description of

video content

*Short description of

video content

Photography examples

Woman Putting Cosmetic Oil on Hand with Dropper

Fresh botanical extracts

Woman Applying Facial Cream on Hand near Bowl of Water

Pure glacial water

Woman with Spray Bottle

Enriched with vitamins

Let’s create some amazing UGC together!

Natural skincare product
Natural skincare product
Natural skincare product

wo​rk with me

Natural skincare product


A bit about me:


I’ve been involved in the creative industry for over 30 ​years, I am a photographer, digital artist and I recently ​started working in the UGC industry. I love creating ​authentic content for brands that specifically want to ​reach their Gen X customers.


I work in a variety of different niches, ranging from ​skincare & haircare, wellness, such as protein powders ​and supplements, food, home décor and (with the help of ​my little dog Milo) dog food & accessories.


Let’s chat about how we can collaborate and how I can ​help you to create the perfect content for your business