Mel T
Gen X UGC Creator
Hi, I’m Mel and I am a 53 year old UGC content creator based in the UK.
Why UGC?
User Generated Content provides real, unfiltered content from actual customers, making it more authentic than traditional marketing.
Consumers are more likely to trust and engage with content created by fellow customers as it gives social proof, rather than polished brand advertisements or celebrity influencers that they do not resonate with.
UGC generates 6.9x more engagement than brand-generated content.
Why Gen X?
Gen X voices are less represented in UGC and in advertising generally, but Gen X (born between 1965 and 1980) are now in their peak earning years, often holding senior positions in their careers or running their own businesses.
In short, they generally have greater financial stability and disposable income than the younger generations, but are usually ignored by brands and businesses when running their marketing campaigns.
Set yourself apart from your competitors and use a creator that your Gen x audience will actually resonate with.
Video examples
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Photography examples
Fresh botanical extracts
Pure glacial water
Enriched with vitamins
Let’s create some amazing UGC together!
work with me
A bit about me:
I’ve been involved in the creative industry for over 30 years, I am a photographer, digital artist and I recently started working in the UGC industry. I love creating authentic content for brands that specifically want to reach their Gen X customers.
I work in a variety of different niches, ranging from skincare & haircare, wellness, such as protein powders and supplements, food, home décor and (with the help of my little dog Milo) dog food & accessories.
Let’s chat about how we can collaborate and how I can help you to create the perfect content for your business